Make easy money with Google : using the AdSense advertising program

by Eric Giguère
Type: English : Book
Publisher: Berkeley, Calif. : Peachpit Press, ©2005.
ISBN: 0321321146 OCLC: 61513343
Link:
http://rapidshare.com/files/10774883/Make_Easy_Money_with_Google_-_Using_the_AdSense_Advertising_Program.rar

Google Advertising Tools

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. "Google Advertising Tools" from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results. This book has specific and detailed sections on: Turning your web site into a profit center with AdSense Making sense of AdSense metrics Driving traffic to your site Optimizing sites for search engine placement Working with AdWords campaigns, auctions, and reports Managing campaigns dynamically using the AdWords APIs Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
By Harold ( Davis
Published 2006
O'Reilly
Computer / Internet
352 pages
ISBN 0596101082

Link:
http://rapidshare.com/files/10774886/OReilly_.Google.Advertising.Tools._2006_.BBL.rar

55 Ways to Have Fun With Google

You probably use Google everyday, but do you know... the Google Snake Game? Googledromes? Memecodes? Googlesport? The Google Calculator? Googlepark and Google Weddings? Google hacking, fighting and rhyming? In this book, you'll find Google-related games, oddities, cartoons, tips, stories and everything else that's fun. Reading it, you won't be the same searcher as before! No programming skills needed. (From the author of Google Blogoscoped.)
By Philipp Lenssen
Published 2006
Lulu Press, Inc.
Computers / General
Information
232 pages
ISBN 1411693418

Link download:
http://rapidshare.com/files/10757675/55_Ways_To_Have_Fun_With_Google.rar